Latest On-Page SEO Checklist 2021, Top 20 SEO Factors

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Table Of Content

Page Title
Meta Description
URL length
Keyword Density
Keyword Optimization
Headings
Visual Optimization
Outbound Links
Internal Links
Optimize Rich Cards In Content
Optimize Long Content
Image Alt Tag
Fixing All On Page Issues
Mobile Friendliness
Website Speed Optimization
Permalink Optimization
Uncheck Discourage Search Engine
Don’t Prefer Keyword Stuffing
Google Analytics and Google Webmaster Tool
Targeted Page User Experience Checking
Conclusion

Latest Onpage SEO Checklist 2021 (Complete Analysis for Ranking Factors)

Find out the top On-Page SEO Checklist factors that to be helpful for optimizing your web pages and blog post. By following the On-Page SEO factors mentioned in this document will give you sure results on SERP (Search Engine Result Page) by increasing the web page traffic. Please find below the latest SEO factors that ruling the current Search Engine Ranking Algorithms.

#1 Page Title / Blog Post Title

The title tag is one of the most important elements in HTML that defines what content available on the web page. By simply stated that the clickable link available on SERP is referred to as the title tag. It grabs the users by telling them that the user needed content available on that page.

In Search Engine Optimization meta title plays a vital role by attracting the users by its abstract and attractive headings.

Short Overview For Title Tag

The main keyword should be present at the title tag and recommended to place in the beginning position.
Pipe symbol only allowed to use in the title tag.
Avoid using the price tag and money mentioning in the title tag.
length of the title tag should be 50-65 characters, including spaces.
Don’t stuff your keywords on the title.
Try to add your brand name to the title tag.

#2 Page Description / Meta Description

A meta description is the snippet description of a web page that to be operated by search engines to visible on the SERP shows the complete and detailed information regarding the content available on the web page. Nowadays top search engines like Google does not give importance for meta description, but many other search engines support meta descriptions.

The great benefit of using meta description for a web page is to increase the CTR (Click Through Rate) of that web page. By increasing the CTR it will automatically increase the web page rankings on SERP. So the SEO Analyst is be focused on writing a unique and attractive description of the web pages to increase CTR.

Short Overview About Meta Description

Use the focus keyword and secondary keyword in the meta description.
The meta description should be short and informative.
The recommended character limit for a meta description is 100-160.
Meta description and title tag relevance should be high, and the recommended value should be above 85%.
Add magnetic keywords in meta descriptions (EX: Free, Quick, Instant, Best, Fast, Simple, etc.,)
Add business phone number on page meta description.

#3 Length of the URL / Permalink

Many research conducted in recent days proven that a short URL is better for ranking higher on SERP. The answers got from many SEO professionals are suggested that the short and descriptive URL with the detailed content on the web page brings better rankings than the long and dynamically created URL’S does.

So, the highly recommended option is to create a short and informative URL for the web pages, blog posts, articles you are using.

Short Overview Of URL Structure

URL must contain focus keyword (also called as Primary Keyword, Target Keyword)
Do not use more than one folder for high authority pages and optimize keywords on the folder.
URL structure does not exceed more than 3 folder structure.
Highly recommended to only use Hyphen on URL, does not use underscore.
Avoid using special characters in URLs. Also does not prefer using dynamically created URL’S.

#4 Density Of The Keyword

The density of the keyword referred to the total number of times that the targeted phrase (called a Focus Keyword) used on the content of the web page. The formula used to calculate the keyword density for the keywords you are using might be changed over the months are passing, there has been no guaranteed percentage available for keyword density.

If you want to calculate the density score for your keyword, many online tools are available to calculate that. The best tool I suggest is the YOAST plugin, which might help to show the SEO suggestion for each web page. There you can get the keyword density score for your targeted keyword.

Please Find Below The Keyword Density Formula and Values:

Formula: Total No Of Keywords / Total No Of Words * 100
Keyword Density for Focus Keyword: Maximum 4%
Keyword Density for Secondary Keyword: 1.5 %
Keyword Density for LSI Keyword: 0.75 %

#5 Optimizing Keyword In Content

Optimization of keywords is the process of finding the top searching keywords related to the web page you are going to optimize and placing those keywords on the whole web page with a suitable interval distance between them. Keyword optimization is the important ranking factor to keep improving and stabilizing the web page ranking position top in the SERP.

Keyword optimization directly depends on the density of the keyword. The focus keyword should appear in the first paragraph and within 100 words. Also recommended to add on the last paragraph, and also recommended to used keyword between every 150 words. While optimizing the keyword, that should be a real and natural way. Keep in mind that do not overuse the keyword on the web page.

#6 Heading / Sub Heading Tags (H1 to H6)

Headings and subheadings are also referred to as Header Tags, available on the web page and used to describe and structuring the categories and points available. All the SEO Analysts and bloggers know that there are three important header tags, they are Heading 1, Heading 2, Heading 3 (H1, H2, and H3). The highly recommended option is to use H1 for every main and important heading and use H2 and H3 for sub-categorized headings.

The Header Tags provides more information to search engine bots regarding the web page, that the block of content available is very well categorized and grouped. That might generate more trust in search engine bots to increase ranking in SERP.

Short Overview Of Header Tags:

Per the web page, only one H1 should be used.
The focus keyword should present on H1 and the tag must be placed at beginning of the web page.
Maximum try to use focus keyword on H1, H2, and H3 tags when using multiple H2 and H3.
Order of the header tag should be placed from H1 to H6.
Use attractive and suitable subheadings.
Add magnetic keywords on header tags

#7 Visual Optimizations

Visuals are nothing but the multimedia content you used on the web page referred to as images, videos, and graphical content that are recommended to use on the web page, blog post, and articles. The multimedia content mentioned above must has to reflect the content available on the web page. The main purpose of using this multimedia content is to make a better understanding of the content available on the web page in an image or video or graphical format.

Based on the recent statistics, the CTR of the web page with multimedia content is always higher than the content without multimedia. So, it is highly recommended to use multimedia on a web page to get a better CTR and SERP ranking.

#8 External Links / Outbound Links

Outbound links are also known as the External links, which refer that the link in your website pointing to the other website. Linking your website with your niche-based website might definitely increase the trust and authority of your website in all search engines’ eyes, which helps to increase ranking on SERP.

Also recommended to avoid linking your website to the low authority website, spam site and completely not niche-oriented sites should decrease the authority of your website. That might definitely impact your web page rankings.

The only recommendation is to create a link with the high authority site with your niche based.

#9 Internal Link Optimization

Linking to different pages on the same website is referred to as Internal links. By decreasing the difficulty of defining all the topics on the same web page, the internal link options are used. Create different pages for all important topics and link that page on the main page description is highly recommended.

Also, the main purpose of using the internal links is to keep the users on the web page by providing complete and in-depth information with detailed informative inner links for any topics.

Inner links help to keep stay user on the same website or blog and also used to increase the CTR of the web page. Also, it helps in making search engine bot to perform a proper crawling function on all the pages on a website.

#10 Rich Snippet Optimization For Content

Search engine traffic is dominated by Rich Snippets. Whoever not utilizing the concept of the rich snippet on their web pages is losing a very big range of traffic.

By using Schema Markup code or using Google Structured Data manually to add rich snippet code to your indexed web pages. This will definitely increase the CTR and ranking position on the SERP.

#11 Long Content Posting

Implementing long content with multiple thousands of words are more useful in many ways. It helps the content writers to add more points, like the description of the query, step solution, related issues points, reference guide, and more things that might come to the content writer’s mind. If the content of the web page contains complete information regarding a particular query, it might help the reader to get full information and increase the trust of the user and make them be a returning user for your website for further queries.

The main purpose of using long content is to make users stay a long time on your web page, increasing the dwell time and also more useful to optimize focus keyword and all the phrase related keywords on the web page.

#12 Image Alt Tag Implementation

Alt tags are referred to as the short description or keyword of the images used on the web page. Adding the alt tag for images might give more help and get ranking images on the image search results. Nowadays many people looking for answers on an image representation format, for that the optimization of alt tags in images is more useful. Optimization of image alt also gives a better ranking improvement of a website on SERP.

The high recommendation of using your targeted keyword and related keywords on image alt tags helps search engines classify images separately and give better rankings.

#13 Fixing All Issues Using On-Page Grader

Grading your website is always a good idea for improving all on-page SEO factors. Definitely, it helps to improve all the ranking factors, that you missed out on yet. Important pages are graded using the important on-page SEO factors, and get an idea of which of your pages are facing weak on-page SEO and resolve those problems.

#14 Mobile Friendly Optimization

Website’s mobile-friendliness is referred to like the pages available on the website and its features are accessible on mobile devices, like smartphones, phablets, and tablets. If your website is mobile-friendly, you can see the drastic improvement on your website CTR and also having the change to increase your web pages CTR. Proven guides are available that the website with mobile-friendliness has more opportunities to get a high rank on SERP.

Google keeps mobile-friendly as its’s important ranking factor and also gives a high rank on mobile devices.

#15 Speed Of The Website

Recent studies show that all the search engine bot loves the website which
is having minimum load time and fast loading pages. Apart from all the ranking factors, page speed optimization is a very must and most important ranking factor to get a high rank on the SERP pages.

In general, the search engine bots and even the user does not like the web page which might take a long time to load. Many online tools are available to check the page speed of a website or web page. But the most trusted and official Google product available to check the page speed is called Google Page Speed Insight Tool and I also refer GTmatrix. These page speed testing tools are not only for testing your page speed score, but they also show the errors, which makes the problem to load web page faster. And provides ideas to rectify all those errors.

#16 Permalink Optimization

Permalink comes with the website’s URL structure. Unique identification of a web page is referred to as the permalink. Permalink helps the search engine bot’s to identify the category and concept of the web pages and index them properly. Different format and types of permalink available, choosing the right one make your website to get better ranking on SERP.

example.com/permalink is a decent and good example of perfect permalink structure. Some of the examples below:

example.com/category/permalink
example.com/category/sub-category/permalink

#17 Uncheck Discourage Search Engine

Use the Discourage Search Engine option to block all the search engines to crawl your website and its content. This option is majorly used when you create new websites by uploading the content on them. In that situation, SEO analysts are preferred to “Check Discourage Search Engine” option.

If you forget to “Uncheck” the options when you completed the full optimization work on your website, still your website can’t be crawled by a search engine bot. So make sure to Uncheck the option after to complete your optimization

#18 Avoid Stuffing Keywords

Keyword optimization on the web page or the article is one of the best ranking factors. And also using the keywords more frequently than it is necessary can make harmful to the content of the web page and its rankings. In that particular situations, search engine bots consider those page content as spam. Hence the spammed content never gets ranking on the search engine result page.

In many situations, google spams the website because of stuffed keywords and spammed contents. So the better option is to follow the proper keyword density formula for optimizing keywords.

#19 Check Whether The Webmaster And Analytics Codes Are Added Properly

Google Analytics is the Official google tool that helps to find traffic information on a particular website. Shows the complete information of the user activity on a website.

Google Webmaster also called Google Search Console used to track the website performance, like checking the crawl status, indexed pages, XML sitemap, robots.txt, search analytics reports like website clicks, impression, CTR and average web page position, etc.,

To get a high ranking on Google, you are recommended to regularly update your website with google analytics and search console.

Bing Webmaster: If you targeting your website on Bing Search Engine, then you have a regular follow-up on the Bing Webmaster tool. You should always target your audience on the Bing search engine also because the conversion rate is always higher than other search engines.

#20 Checking UX For Your Targeted Pages

Highlighted pages are available on maximum websites to covering their audience by attracting with content highlight and that should help to maximize the conversion rate. So the SEO analyst is recommended to make a follow up on that page and check whether that page is suitable access on all the devices or not? check whether the audience is interested in that page or not.

Website management people are requested to regularly update their website’s UX instead of changing and fixing the issues occurring on the website for great user response from the audience.

Conclusion

The above-mentioned checklist factors are more important and the latest on-page SEO checklist in 2021, those lists are finalized from much research. Getting the reference from the world’s top search engine news blogs. If you are an SEO analyst, you don’t have a complete idea for making a checklist for your web page means, just follow the instruction given in the document above. I give you the assurance that if you follow all each and every factor mentioned above for optimizing those things on you each web page, you will definitely get a top rank on the Search Engine Result Page. Implement all the factors on each web page and see your live web page growth in SERP.